"After installing on-hold marketing, Air Canada's abandoned call ratio dropped from 10% to 2%"
— Airline Executive Magazine
"80% of callers prefer on-hold messages to other options and 16-20% purchase based on offers heard while on hold."
— MAXIMARKETING
"94% of all marketing budgets are spent to induce a customer to call and only 6% to handle the call once it is received."
— The Inbound Telephone Call Center
"Nationwide Insurance estimates their callers remain holding 130% longer than before they began using hold marketing."
— Inbound/Outbound Magazine
"5% of North American firms use customized on-hold messaging. That puts the other 95% at a marketing disadvantage. Is that you?"
— Sales & Marketing Magazine
"The average business manager spends 15 minutes every day on hold."
— USA Today
